The most commonly asked question on explainer video forums is how to differentiate a great animated explainer video from a poor one. If you haven’t trained in video animation, it can be difficult to tell the difference. If an animated video is not done the right way, it won’t bring in results you’re looking forward to. In a nutshell, a great animated explainer video can help you convert leads into customers with little effort. These pointers will tell you whether an animated explainer video is great or not:
New elements on the explainer video should be pleasant to the eye
When an animated explainer video is playing, new elements such as graphics, shapes, and icons will be displayed on the video screen. This is where you can to tell the difference between an experienced and a rookie animator. An experienced animator will implement a little bounce to it, resulting in a beautiful explainer video. The same should occur when an element moves away. If you stumble across an animated video where elements manifest rigidly, look creaky and lack animation bounce, then that is a sure sign of a poorly done animated explainer video.
The characters in the animation explainer video should be full of life
A great animator can make the characters in the animation explainer video look lively all the time. Live characters bring the video to life. This makes your target audience to view your explainer videos to the very end. Also, the number of conversions will be significantly high. If you stumble across an animated explainer video in which the characters move in a rough-like or fuzzy way, they are static for a longer duration, or the characters don’t show any liveliness, it is an indication that the animator is not skilled and experienced enough.
The quality of the explainer video transitions
Transitions are used to swap between scenes in an animated explainer video. Examples of explainer video transitions include background switch or camera switch. If you notice that the transition is same throughout the animated explainer video, then that is a poor quality work.
These are the main indicators of whether an animated explainer video is great or bad. When creating explainer videos, always create top quality animations. Quality animated videos will prop up your marketing campaigns, as visitors will be motivated to buy your products after watching the explainer videos.