a. Writing the video script
Like any other video, the first step in creating animated videos is developing a script. A video script is a story you want to pass on to the audience. In this case, it is the marketing information you want to pass on to your esteemed customers. When writing you explainer video script, you must ensure it is short and covers essential information intended for the market.
Also, the script needs to be conversational and designed using problem-solution approach. This means that your video will explain the burning issues affecting the audience and how your products/services will solve them. Nevertheless, the script should be short, simple and concise.